An evening of relaxation
- Details
- Category: Envoys & Expats
10 May 2014
- Written by Suzette Jessica
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In Photo: Leading the ceremonial toast to the partnership of the Tiu family and SM Homeworld for the Salem Elite Collection are (from left) Ambassador Menashe Bar-On of Israel, Salem’s VP for sales and marketing Lester Tiu, SM Homeworld SVP Asuncion Yap, Salem president and CEO Benjamin Tiu, and Ambassador Massimo Roscigno of Italy |
NOTHING can be more relaxing than a good night’s sleep. A full night’s rest rejuvenates the body and gets it ready for the demands of another day. That is why when choosing a bed, choose a brand that is known for offering a quality product that has brought rest to consumers.
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Joel Cruz, Roselle Rebano with Italian ambassador Massimo Roscigno |
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Jewelmer's Baby Cruz and Monaco Consul General Fortune Ledesma |
Salem, which is known for its high-quality mattresses, introduced recently its new Elite collection. VIPs and celebrities witnessed the unveiling of these new beds at an exclusive launch held at SM Aura on May 6.
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Angola Consul Helen Ong, Guatemala Consul Mellie Ablaza and Togo Consul Evie Costa |
Salem’s Elite collection combines pocketed spring units with plush top layers made of high-grade latex and memory foam and covered with the most technologically advanced smart knit fabric imported from Belgium. It comes in a variety of styles, namely Royalty, Emperesse, Genesee and Emery.
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Former Amassador to Russia Victor Garcia and wife Connie |
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Marco Polo Manila's Pearl Maclang with Suzette Jessica |
International model Tania Onishchenko was introduced during the event as the brand’s ambassador. Fashion photographer Mark Nicdao shot the campaign for this luxury collection of mattresses.
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Salem's new brand ambassador - international model Tania Onishchenko |
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Emery |
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Genesse |
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Emperesse |
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Royalty |
Salem’s Elite collection of mattresses is on view at SM Aura until May 25, 2014. They are available exclusively at all SM Homeworld branches nationwide.
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