Ultimate Swiss craftsmanship now in Manila
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| Leading the ceremonial ribbon-cutting along with Switzerland-based Charles Villoz, vice president of Longines and head of International Sales, and Longines Ambassador of Elegance Eddie Peng (fourth and fifth from left) are Longines Regional Sales Manager for Asia Pacific Claude Jaunin, President of Lucerne Group Ivan Yao, Swiss Ambassador Ivo Sieber, Mandaluyong Mayor Benjamin Abalos and Lucerne Group Managing Director Emerson Yao |
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| Mandaluyong Mayor Benjamin Abalos, Switzerland-based Longines Vice President and Head of International Sales Charles Villoz, Lucerne Group president Ivan Yao, Longines Ambassador of Elegence Eddie Peng, Swiss Ambassador Ivo Sieber and Lucerne Group managing director Emerson Yao as they proudly show off their Longines watches |
When people talk of timepieces, those that are made in Switzerland are considered ne plus ultra.
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| Longines’ Ambassador of Elegance Eddie Peng (right), briefly talks on the Conquest Classic collection, a line dedicated to Longines watchmaking tradition and passion for equestrian sports, as Swiss Ambassador Ivo Sieber and Longines Vice President and Head of International Sales Charles Villoz look on |
Among the brands that is a must for collectors of chronographs is Longines.
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| Switzerland-based Longines Vice President and Head of International Sales Charles Villoz |
Since it first produced timekeeping devices in 1832, it has become known for its strong devotion to tradition, elegance and performance. It isn’t surprising that its watches are passed on within families, from generation to generation, proof of its excellent craftsmanship.
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| Lucerne’s Emerson and Ling Ling Yao and brand and corporate sales manager Mitch del Rosario with Longines’ Regional Sales Manager for Asia Pacific Claude Jaunin |
Longines recently opened its first exclusive boutique in the country at the SM Megamall Fashion Hall. Management representatives from its headquarters in Switzerland attended this special event, which was hosted by the Lucerne group. Taiwan-based movie star, singer and performer Eddie Peng flew in for this special occasion as the Longines Ambassador of Elegance.
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| Longines’ Regional Sales Manager for Asia Pacific Claude Jaunin, Lucerne’s Ling Ling Yao, Switzerland-based Longines Vice President and Head of International Sales Charles Villoz and event host Johnny Litton |
Leading the ceremonial ribbon-cutting ceremony with Peng were Switzerland-based Charles Villoz, vice president of Longines and head of international sales; Longines Regional Sales Manager for Asia Pacific Claude Jaunin; Swiss Ambassador Ivo Sieber; Mandaluyong Mayor Benjamin Abalos; Lucerne Group President Ivan Yao; and Emerson Yao, managing director of the Lucerne Group.
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| Swiss Ambassador Ivo Sieber flanked by Switzerland-based Longines Vice President and Head of International Sales Charles Villoz and Longines’ Regional Sales Manager for Asia Pacific Claude Jaunin |
Peng now joins top actors like Simon Baker and Kate Winslet as member of the Longines family.
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| Taiwan-based movie star, singer and performer Eddie Peng, who flew in for the special occasion as Longines’ Ambassador of Elegance, briefly talks on the Conquest Classic collection, a line dedicated to Longines watchmaking tradition and passion for equestrian sports |
The new Longines boutique will be a modern interpretation of the brand’s traditional values and about two centuries of craftsmanship. With each new boutique opening, Longines takes the opportunity to show different facets of its passion for elegance and constant innovation.
Suzette Jessica
Image Credits: Stephen Morelos
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